I am often asked if there is a common theme to be found in all of my collections. The answer is absolutely! I take a common approach to jewelry creation whether I am working in silver and CZ or gold and diamond. This approach involves three themes, which are each best represented by a single question:

Emotion
How will a woman feel when she puts on a piece of my jewelry? Every woman is uniquely individual…with her own touch of flair. Or to put it another way, each woman has the making of a celebrity within her. In today’s world we are surrounded by outer beauty. Pick up any fashion magazine and you’ll see pages and pages of beautiful celebrities and models wearing dazzling gems. Many times the theme of the ad is “you too can look like this.” My approach is to bring out the inner beauty of a woman by making her feel good on the inside first.

Quality
Will a woman be proud to wear my creation? When you select a piece of Charles Winston jewelry you are getting a combination of design, material and craftsmanship. I use top quality, precision cut stones to bring the piece to life…regardless of whether the stone is CZ or diamond. I rhodium plate the white metal, be it sterling silver or white gold, for protection and shine. And finally I use expert jewelers to physically construct and polish each piece by hand. Each item is individually inspected for quality prior to leaving the factory and again before being sent to the retailer. We make every effort to insure that you are receiving the very best quality at an affordable price.

Value Ratio
Will a woman feel smart purchasing from my collections? To be able to answer this question in the positive, I know I have to provide the market’s best combination of materials, design and craftsmanship for the consumers’ money. I call this my value ratio. In my CZ work I want to go all out to provide a magnificent look. I could make my entire collection for less money by using inferior quality stones and labor. However, it wouldn't feel right. The best test is what I call the "Charles Winston Test Drive." This is the test where you, the consumer wears a piece of my jewelry into a fine jewelry store. I believe that without physically testing the stones or metal, a professional jeweler will naturally assume you are wearing gold and genuine gemstone jewelry. This is where my tagline comes in, "Affordable Fine Jewelry."

Charles Winston Collection
This is my signature CZ collection of rhodium plated or gold plated sterling silver, set with clear and color CZ, as well as simulated and created gemstones. I first launched this collection on a television shopping network in Canada in 1994 and the USA in mid 1997. It was a good collection then...and today, it is better than ever. You can also find this collection in better department and specialty stores, select fine jewelers, specialty websites, and in boutique and gift shops around the world.

Charles Winston Couture
This is collection of jewelry that is a bit more sophisticated. Whether the look of a million-dollar necklace or simply a piece of jewelry with an extraordinary amount of fine detail, the jewelry items in the Charles Winston Couture Collection are a very special item. Many items in the Collection are limited in production.

Charles Winston Wedding
Charles Winston Wedding is designed especially for the bride and her bridal party. I have gotten mail with many requests for this collection from my fans and collectors telling me that when they got married they had spent all their money on the dress, her groom spent all his money on her ring, and that as a bride, they wanted spectacular jewelry, couldn't afford fine jewelry but absolutely didn’t want costume jewelry. They have convinced me that a bride also wants quality and fashion in beautiful jewelry at an affordable price. They want to feel like celebrities on their Wedding Day! As a result, Charles Winston Wedding was born. This collection will also include jewelry for the bridesmaids as well as the mothers-of-the-bride and groom, and even flower girl jewelry.