Fourth generation jeweler Charles Winston has a deep appreciation of beautiful jewelry resulting from his rich jewelry heritage. At the age of 17, his father brought Charles into the family business. Growing up in the jewelry industry, Charles has worked in various capacities to make his own distinctive mark!

Charles joined the business in the early 70’s. He started by learning to grade and sort loose diamonds for quality and color. This was a very tedious task. If he misgraded a diamond by even one quality grade or one color grade, would mean the difference of a great deal of money.

Eventually Charles was promoted to work in the department that designed and fabricated some of the most fabulous jewelry. Charles developed a keen eye for quality and style. “I remember watching people as they stared into the showroom windows, nose pressed against the glass.

Even then, I would think to myself about how nice it would be if all women could afford to wear these elegant creations of fine jewelry.” Five years later he formed his own jewelry manufacturing company, gaining valuable experience and strengthening his appreciation for quality jewelry.

While working in various capacities in the jewelry industry, Charles began to notice the number of companies that were emulating the classic fine jewelry looks, but in a lesser quality. He began asking himself; what it would take for all women to enjoy beautiful classic looks, without forfeiting the quality that he so much admired. And then he solved the problem!

By this stage in his career, Charles realized that he could create beautiful fine jewelry, but this would not address the issue that the price would put it out of reach of most women. Around 1992, eighteen years after he started working in the jewelry industry, Charles began his quest to produce the world’s finest jewelry from sterling silver and created stones. The result: Charles Winston Collection. By following five basic principles, he embarked on a line that would change the industry.

The Charles Winston Process:

1. Wherever possible, only use fine jewelry manufacturing techniques and skilled artisans. Hand cut the stones and hand polish the metal. Closely inspect every piece and accept only the finest quality.
   
   
2. Substitute sterling silver for platinum and gold, but to give it the same look, rhodium plate the silver just like fine jewelers use over platinum and white gold.
   
   
3. Substitute cubic zirconium (CZ) for diamonds, but only use CZs that are cut like a fine diamond. As he learned from his father, “It is all in the cut!”
   
   
4. Only use the most exacting colors in simulated and created gemstones to achieve the desired looks. In many cases Charles will use only lab created sapphires and rubies grown specially for his company, in the perfect colors of pink, red, yellow, purple, green and blues. These created gemstones have the same physical, chemical and optical properties of the gemstones occurring naturally.
   
   
5. To really make the stones pop, use pink rhodium, yellow gold and black rhodium plating behind the stones just as the finest manufacturers of diamond and gemstone jewelry do!

By following this process, Charles created a line that affords all women the luxury of buying and wearing beautiful jewelry creations…at affordable prices.

Today, Charles is the CEO and founder of the company that bears his name. Charles and his best-selling designs appear regularly on television shopping networks around the world. They include HSN in the USA, Citrruss TV in Dubai (broadcast in 17 Arab countries) and TVSN in Australia. His collections can currently be found in many fine stores. His dedicated following of buyers

enjoy Charles’ stories, anecdotes as well as appreciating his jewelry expertise. They look to Charles to educate them as they buy. Charles has made such an impression on many of these shoppers that he is often stopped in public and asked about his jewelry. To keep up with the demands of his fans, Charles regularly reads and responds to many of the customer service and special request emails!

Charles Winston embodies the history, expertise and heritage of his jewelry legacy. His personality and jewelry expertise merge together to delight consumers making Charles Winston Collection a success story in today’s competitive marketplace.