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While working in various capacities in the jewelry industry,
Charles began to notice the number of companies that were emulating
the classic fine jewelry looks, but in a lesser quality. He began asking himself; what it would take for all women to enjoy
beautiful classic looks, without forfeiting the quality that he
so much admired. And then he solved the problem!
By this stage in his career, Charles realized that he could
create beautiful fine jewelry, but this would not address the issue
that the price would put it out of reach of most women. Around 1992, eighteen years after he started working in the jewelry industry, Charles began
his quest to produce the world’s finest jewelry from sterling
silver and created stones. The result: Charles Winston Collection.
By following five basic principles, he embarked on a line that would
change the industry.
The Charles Winston Process:
- Wherever possible, only use fine jewelry manufacturing techniques
and skilled artisans. Hand cut the stones and hand polish the
metal. Closely inspect every piece and accept only the finest
quality.
- Substitute sterling silver for platinum and gold, but to give
it the same look, rhodium plate the silver just like fine jewelers
use over platinum and white gold.
- Substitute cubic zirconium (CZ) for diamonds, but only use CZs
that are cut like a fine diamond. As he learned from his father,
“It is all in the cut!”
- Only use the most exacting colors in simulated and created gemstones
to achieve the desired looks. In many cases Charles will use only
lab created sapphires and rubies grown specially for his company, in the perfect
colors of pink, red, yellow, purple, green and blues. These created gemstones
have the same physical, chemical and optical properties of the gemstones
occurring naturally.
- To really make the stones pop, use pink rhodium, yellow gold
and black rhodium plating behind the stones just as the finest
manufacturers of diamond and gemstone jewelry do!
By following this process, Charles created a line that affords
all women the luxury of buying and wearing beautiful jewelry creations…at affordable prices.
Today, Charles is the CEO and founder of the company that bears his name. Charles and his best-selling designs appear regularly on television
shopping networks around the world. They include HSN in the USA, Citrruss TV in Dubai (broadcast in 17 Arab countries) and TVSN in Australia. His collections can currently be found
in many fine stores. His dedicated following of buyers |
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